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GasBuddy News Article

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About Face: How Automakers Put Personality Into Their Cars' Front Ends

Forbes -- Typically, when design clinic respondents are asked which view of their preferred-choice car they would send to friends and/or relatives, the front three-quarter angle polls at about 80%. You’d think many would select the straight side view, which, distortion-free in photographs, best displays the size, sweep, length and overall cohesiveness of the design.

But, then, when asked by the parents to send a picture of the new girlfriend, a majority of guys will send a likeness of her face, even though that may not be her best attribute!

And thus it is with cars. The front end, grille, fascia and headlights form a very distinct “face,” and, much like a human visage, it can have expressions: happy, purposeful, angry, aggressive, sad or even bored.


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Submitted Apr 12, 2012 By: Mudsprings
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: About Face: How Automakers Put Personality Into Their Cars' Front Ends Back to Topics
REPLIES (newest first) Post a Reply
GOBUTLER
Champion Author Indianapolis

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Message Posted: Apr 14, 2012 9:14:46 AM

Interesting...
jrs4125
Champion Author Indiana

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Message Posted: Apr 13, 2012 8:47:09 AM

ok
rbrk02
Champion Author Rhode Island

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Message Posted: Apr 13, 2012 8:33:28 AM

Mudsprings, Good article! Thanks for posting it!
FlyingTigersPC
Sophomore Author Virginia

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Message Posted: Apr 13, 2012 8:31:47 AM

REMEMBER THE AMC DIPLOMAT?
N5EXY
Champion Author Austin

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Message Posted: Apr 13, 2012 2:06:40 AM

Remember what they said about the Edsel grille? Obscene. It is good that not too many remember the Edsel.

[Edited by: N5EXY at 4/13/2012 1:07:59 AM EST]
clpassenubye
Champion Author Los Angeles

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Message Posted: Apr 13, 2012 2:01:17 AM

yes
Ahking
Champion Author Orange County

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Message Posted: Apr 13, 2012 1:42:58 AM

There are more interesting car faces lately.
kgbellman
Champion Author Ann Arbor

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Message Posted: Apr 13, 2012 1:12:20 AM


and hope for not a fat back end
us4usa
Champion Author Missouri

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Message Posted: Apr 13, 2012 1:10:04 AM

Still think the best face is on my 1976 XJ12L Jaguar, don't tell the wife...
LCSTEELERBOB
Champion Author Gary

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Message Posted: Apr 13, 2012 1:08:53 AM

good for them
BigZ1959
Champion Author Cincinnati

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Message Posted: Apr 13, 2012 1:01:45 AM

no
OGW
Champion Author London

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Message Posted: Apr 13, 2012 1:00:36 AM

This article is crap.
kgbellman
Champion Author Ann Arbor

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Message Posted: Apr 13, 2012 12:57:09 AM

and hope for not a fat back end
bvrbill
Champion Author Eugene

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Message Posted: Apr 13, 2012 12:56:13 AM

Is it cost effective to add personality? Will it save on fuel costs?
SUSANCK
Champion Author Chicago

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Message Posted: Apr 13, 2012 12:55:39 AM

I can crack a smile with my rear end.
gass12
Champion Author Omaha

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Message Posted: Apr 13, 2012 12:53:56 AM

What does ths have to do with Gas price.
dave1745
Champion Author Gary

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Message Posted: Apr 13, 2012 12:52:28 AM

I want my next car to have an angry bird face...
jessek
Champion Author Detroit

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Message Posted: Apr 13, 2012 12:51:08 AM

Looking at some of the cars out there now I have to believe beauty is in the eyes of the beholder.
big_mac64
Champion Author Tennessee

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Message Posted: Apr 13, 2012 12:51:05 AM

I use this site for gas news...not how the front end of a car looks like!
jerej829
Champion Author Memphis

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Message Posted: Apr 13, 2012 12:50:06 AM

ok
Kaiyne
Champion Author Chicago

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Message Posted: Apr 13, 2012 12:49:45 AM

Ok.
tucker355
Champion Author Manitoba

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Message Posted: Apr 13, 2012 12:48:58 AM

About time...the highways are crawling with cookie cutter clones that all look the same.Cars back pre 80's all had personality and style!!!!!
carman11
Champion Author North Carolina

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Message Posted: Apr 13, 2012 12:47:14 AM

OK
milespergallon
Champion Author Illinois

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Message Posted: Apr 13, 2012 12:45:41 AM

How about designing a 100 mpg and/or a Natural Gas vehicle and/or a Hydrogen Alternative Fuel Cycle Vehicle!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
mdskier
Champion Author Sacramento

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Message Posted: Apr 13, 2012 12:45:14 AM

most of the cars seem the same now in front and ugly with all the crappy
plastic bumpers.
Prodaddy
Champion Author Houston

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Message Posted: Apr 13, 2012 12:43:27 AM

a little to late
mstearno
Champion Author Dayton

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Message Posted: Apr 13, 2012 12:42:26 AM

why?
JENNYHK
Champion Author Chicago

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Message Posted: Apr 13, 2012 12:41:47 AM

ok.
bluebird1
Champion Author Toronto

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Message Posted: Apr 13, 2012 12:38:53 AM

Remember when this would mean handling or better cornering or something other than the looks of a grill!! But then what about meaning of technology in a car....used to mean for mechanical/performance or handling but now it means you can access your facebook account without having your laptop in the car....pretty sad what mfgrs will do to sell autos to the younger generation.
EmperorsFinest
Champion Author Chicago

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Message Posted: Apr 13, 2012 12:36:30 AM

Wow.
beachmanglen
Champion Author Tampa

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Message Posted: Apr 13, 2012 12:36:29 AM

Many hours are spent designing the grilles and front ends, and even the headlights. I agree, it's all about marketing.
30mpg80
Champion Author Lexington

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Message Posted: Apr 13, 2012 12:35:46 AM

Then show pictures, not words
RAKARWOWSKI
Champion Author Chicago

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Message Posted: Apr 13, 2012 12:32:38 AM

ok.
NorthglennBill
Champion Author Denver

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Message Posted: Apr 13, 2012 12:30:48 AM

It is all about marketing. With cars, just like people, beauty is only skin deep.
SquawBear
Champion Author Fresno

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Message Posted: Apr 13, 2012 12:23:14 AM

Mud has good articles. Yeah!
boborobot
Champion Author Michigan

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Message Posted: Apr 13, 2012 12:05:33 AM

I like the 1958 Cadillac Eldorado Brougham.
shea33
Champion Author Pensacola

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Message Posted: Apr 12, 2012 10:41:25 PM

love my truck
babugp
Veteran Author Philadelphia

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Message Posted: Apr 12, 2012 10:40:27 PM

ok
95Vette
Champion Author Missouri

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Message Posted: Apr 12, 2012 10:31:16 PM

Me and my car are best of buds... we share our personality..
ericbcire
Champion Author Nevada

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Message Posted: Apr 12, 2012 10:25:38 PM

Many people attribute a personality to people by the car they drive.
Barfood
Champion Author St. Louis

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Message Posted: Apr 12, 2012 10:24:44 PM

Ok!
goodbuy
Champion Author Michigan

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Message Posted: Apr 12, 2012 10:21:25 PM

Personally, I spend more time looking at the inside than the outside.
kbierley
Champion Author Dayton

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Message Posted: Apr 12, 2012 10:20:42 PM

What about their back ends?
speedys
Champion Author Utah

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Message Posted: Apr 12, 2012 10:20:32 PM

OK
miniskunk
Sophomore Author Montana

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Message Posted: Apr 12, 2012 10:17:23 PM

"How true for the Edsel, it's grill looked like, uh
well we men know what it looked like." Jimmy Durante?

[Edited by: miniskunk at 4/12/2012 9:17:59 PM EST]
Blue48
Champion Author Illinois

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Message Posted: Apr 12, 2012 10:16:10 PM

WHATEVER!
w9med
Champion Author Gary

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Message Posted: Apr 12, 2012 10:14:19 PM

Ok sure
singlemom27
Champion Author Ventura

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Message Posted: Apr 12, 2012 10:12:32 PM

The view from the front was one of the deciding factors for choosing my truck.
jalan25
Champion Author Indianapolis

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Message Posted: Apr 12, 2012 10:10:42 PM

Ok I guess?????
hoosierdaddyno1
Champion Author Indiana

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Message Posted: Apr 12, 2012 10:10:12 PM

face!!!
GenoAR
Veteran Author Arkansas

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Message Posted: Apr 12, 2012 10:09:27 PM

How true for the Edsel, it's grill looked like, uh
well we men know what it looked like.
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